One of Canada's leading retail importers and distributors for 35+ years.
Supplying consumer beauty products from around the world to retailers across Canada and USA, Beler is committed to providing brands with the sales and marketing resources they need in order to thrive in a new market.
Beler Brand Management (BBM) is part of Beler Group of Companies, which offers a wide range of services, including brand management, freight services, e-commerce solutions, and order fulfillment.
Our operation started in 1988 with DFX Distribution Inc., which assists international suppliers trying to gain economical access to the Canadian land border duty-free market.
Over the years, the company has developed an excellent relationship with the Canada Border Services Agency (CBSA) and has expanded its services to include customs brokerage and distribution.
Today, BHI has grown to accommodate all channels of distribution and logistics.
Executive Summary
We aim to provide operational excellence across all of our activities focused on the Canadian & US markets. We are committed to providing innovative solutions that meet the needs of our business partners and end consumers. Our senior management are experts in all their specific areas of responsibility.
Mission Statement
We believe in treating our employees, customers, and suppliers with fairness and respect. By understanding our customers' needs, our dedicated expert staff strives to achieve the best possible customer experience. We are committed to being a loyal strategic partner, adding value, vision, and high ethical standards to all its relationships. In serving our Customers by adhering to our beliefs, we will ensure profitable returns for our Stakeholders.
Core Values
Customer Service Excellence
Operational Excellence
Accountability
Integrated & Innovative Solutions
Continuous Operational Improvement
Our team
LEADERSHIP
Michael Beler
President & CEO Beler Holdings Inc.
Michael is the Founder and President of Beler Group. His experience spans over three decades in Canadian domestic, duty-free wholesale, and retail management, including the comprehensive management of duty-free operations at every major airport in Canada.
Cassandra Cassar
Senior Vice President Beler Holdings Inc.
Holding a degree in Business Operations, Cassandra brings a unique blend of expertise in operations and software support to her role as Senior Vice President at Beler Group. Her diverse experience encompasses program design in transportation, warehousing, customs brokerage, accounting, IT functions, and EDI setup, combining technical proficiency with practical functionality.
SALES
Laura Foreman
National Account Manager Beler Brand Management
Laura has a remarkable career spanning over 30 years in the field. With a wealth of experience, she has honed her skills at renowned companies such as Holt Renfrew and Shoppers Drug Mart before joining BBM, where she has dedicated over 8 years of service. As the most senior National Account Manager at BBM, Laura brings unparalleled expertise and a deep understanding of the industry.
MARKETING
Ani Degirmentas
Digital Marketing Manager Beler Holdings Inc.
Intrigued by the fusion of creativity and business, Ani pursued a formal education in Marketing Management and specializing in Marketing Communications. With extensive knowledge of popular e-commerce platforms like WordPress and Shopify, Ani brings a blend of creativity and technical expertise to her work.
